Target Market Strategy

Targeting a specific market will ensure success in selling the product.  "It identifies the total market, then divides it into smaller segments, selects the most promising segments, and focuses on serving and satisfying the customers in these segments."  Marketing: An Introduction for Education Management Corporation, 10th Edition (Ch 2 Pg 22)

Pure Perfection's target market is 28 to 45 year old men and women.  Although this is quite a large age gap, we feel these ages are very similar.  Most men and women have decided on a career path and have started their hectic lives of running around, taking orders, and trying to make it big in their industry.  People get stressed out every day because of their jobs and fast paced lifestyle.  Pure Perfection Vodka can offer these stressed out men and women a moment of peace while drinking our vodka.

We aim to achieve profitable customer relationships.  "The market consists of many types of customers, products, and needs. The marketer has to determine which segments offer the best opportunities."  Marketing: An Introduction for Education Management Corporation, 10th Edition (Ch 2 Pg 23)  To determine this, our company will study market segmentation.  We will focus on our target market.  The market we are catering to needs to understand our angle, as described in the above paragraph.  To make it clear, advertising is the key.  We will make sure to research the types of magazines being read and the types of channels being watched by our market.  Getting our product stuck in their head is important so the next time they go to the liquor store, they think of Pure Perfection.

"Most companies enter a new market by serving a single segment, and if this proves successful, they add more segments."  Marketing: An Introduction for Education Management Corporation, 10th Edition (Ch 2 Pg 27)  In the future, Pure Perfection plans on doing just that.  Alcohol is a large market that can be aimed toward young, old, and middle aged.  If successful, we plan to expand to college aged young adults.