Having business goals is an important part of being a business owner. It's important to be able to moitor those goals at regular intervals to make sure you are on the right track. Some of the tools that are important to utilize are "...budgets, schedules, and performance standards for monitoring and evaluating results." Marketing: An Introduction for Education Management Corporation, 10th Edition (Appendix Pg 2)
Budgets can be used to compare planned expidentures from a given week, month, or a period of time. Schedules show when tasks are supposed to be completed and when they are actually completed. Performance standards track the outcomes of marketing programs to see whether the company is moving toward its objectives.
Implementation evaluation control is a key for a successful business. "Through implementation, the company turns the plans into actions. Control consists of measuring and evaluating the results of marketing activities and taking corrective action where needed." Marketing: An Introduction for Education Management Corporation, 10th Edition (Ch 2 Pg 31)
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