"A company’s product mix has four important dimensions: width, length, depth, and consistency." Marketing: An Introduction for Education Management Corporation, 10th Edition (Ch 7 Pg 23)
The width, or number of different product lines the company carries, of Pure Perfection Vodka is one because it is a new product not yet on the market. For the future of our company, should it be successful, we plan to implement new ideas and create different product lines. New flavors will come out around the holidays and we may even experiment with colors, making our vodka exciting for bar tenders to mix with.
The length, total number of items the company carries within its product lines, of our product is not yet existent. It is important for our company to ensure that consumers enjoy our product. We would love to come out, right away, with a new flavor to keep the interest of the public. It will be exciting, once consumers catch on to our product, for them to see a new version of our product every once and a while.
Depth refers to the number of versions offered of each product in the line. Currently the number resides at one. Stated in paragraphs above, there is a future for expansion. A possibility for the future of Pure Perfection would be creating different types of alcohol perfect for mixing with our same products. Why not make your drink customizable? Spice things up!
"Finally, the consistency of the product mix refers to how closely related the various product lines are in end use, production requirements, distribution channels, or some other way." Marketing: An Introduction for Education Management Corporation, 10th Edition (Ch 7 Pg 23) Our products are very consistent. They are alcoholic beverages and offer the option of customization.
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