"Companies differ greatly, and each has its own special promotion needs." Marketing: An Introduction for Education Management Corporation, 10th Edition (Ch 12 Pg 23) Our promotion plan will be involving customers in our company. Feedback will be taken into consideration by the consumers of our product. It is important to cater to customers, without losing face, and keep them happy. If it seems that our bottle shape is turning off, a promotion can happen. Customers may be involved with choosing a new bottle shape that best depicts our product.
"If properly designed, every sales promotion tool has the potential to build both short-term excitement and long-term consumer relationships. Marketers should avoid “quick fix,” price-only promotions in favor of promotions designed to build brand equity." Marketing: An Introduction for Education Management Corporation, 10th Edition (Ch 13 Pg 38)
To promote Pure Perfection Vodka, these ads will be in magazines and possibly billboards. Every detail of this ad was carefully thought out to capture the essence of Pure Perfection. The girl in the ad has crazy hair to show the hectic nature of her life. The leaves on the ground shows an imperfect space she is relaxing in. Each imperfection of this picture represents the imperfect nature of our vodka and how it all comes together in the end to become a perfect taste. The simplicity, yet chic and sleekness, of the girl's clothing and makeup also capture what Pure Perfection Vodka is all about. The picture of the bottle will read, "Pure Perfection Vodka. A perfection imperfection."
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