In a perfect world where I know everything there is to know about creating an app, I would create an app called "Compare This."
Now, whether or not an app like I'm about to explain exists, I do not know, but here is what I'm thinking...
Picture this. You're out and about clothes shopping when you walk into this darling little boutique. You browse through the selection of unique clothing and find a pair of jeans that are to die for. Then you notice the price; $70.00. That's out of your comfort zone to spend more than $30.00 on a pair of jeans. You remember an app you just downloaded called "Compare This". Here's how it works. Take a picture of these major jeans and upload it to Compare This. Now press the compare button and wait. In less than one minute your search results pop up. Now you can check all of the local stores within a customized mile radius of your current location. It's easy to see what stores carry these jeans or jean similar with the price listed. You notice you can find these jeans for a much more reasonable price of $29.99 and the store is just 4 miles away!
Today's economy is undoubtedly affecting most people in their shopping habits in order to stay afloat. However, shopping is inevitable unless you are a self sufficient human who grows all of their own food, grows cotton to spin into thread to make their own clothing, and bathes in natural bodies of water. "It’s a tougher economy, money is tighter, and you’re looking for ways to save cash. Plus, if you own an iPhone, you’re probably paying a hefty monthly fee for service. But while the iPhone may have some big costs, it can more than make up for it in financial savings." http://mashable.com/2009/05/06/iphone-shopping-savings/
Upon research, I have notices that there are hundreds, if not thousands of apps just like my idea. Of course this app idea could be expanded upon to not just retail, but groceries, electronics, etc. To make my app stand out, I would advertise it to my expected market. Women shop for clothes! I would advertise that they can find the most fashionable pieces for cheap. Men love electronics! I would advertise on TV that they can find the best electronic deals. The possibilities for advertising to different markets are endless. My app could be very successful if advertised right!
Wednesday, October 26, 2011
Wednesday, October 19, 2011
Week 3 EOC: My Demographics
The millennial demographic is where I factually fall. I was born between 1977 and 2000 (1992 to be exact) and I am a daughter of 2 baby boomers.
"With total purchasing power of more than $733 billion, the Millennials make up a huge and attractive market." Marketing: An Introduction for Education Management Corporation, 10th edition (16) Although I do come a wealthy family, I do come from a family with a comfortable income. I have grown up knowing the value of a dollar and to not spend frivolously. I have taken this knowledge with me as I've grown into an adult. I realize that I have the access to much more money than I actually spend. I feel I am responsible with money and am proud of my spending habits.
"One thing that all of the Millennials have in common is their utter fluency and comfort with digital technology. They don’t just embrace technology, it’s a way of life. The Millennials were the first generation to grow up in a world filled with computers, cellphones, satellite TV, iPods, and online social networks." Marketing: An Introduction for Education Management Corporation, 10th edition (17) This is extremely true. I remember being in 2nd grade, going to the computer lab, and loading files onto floppy disks. I have worked with computers my whole life. Technology advances so quickly and I feel I keep up with it relatively well.
I have never been interested in politics however, my interest is increasing the closer the next presidential election gets. Obama is smart in reaching social media. It is easy to follow campaigns and know the issues... instantly! "Reaching Millennials: The Barack Obama presidential campaign’s mastery of cutting-edge social media, such as the my.barackobama.com Web site, was optimized for Millennial appeal. Post election, it still is. You can connect with “Obama everywhere." Marketing: An Introduction for Education Management Corporation, 10th edition (18)
I am a millennial girl. Technology savvy and attractive to markets!
"With total purchasing power of more than $733 billion, the Millennials make up a huge and attractive market." Marketing: An Introduction for Education Management Corporation, 10th edition (16) Although I do come a wealthy family, I do come from a family with a comfortable income. I have grown up knowing the value of a dollar and to not spend frivolously. I have taken this knowledge with me as I've grown into an adult. I realize that I have the access to much more money than I actually spend. I feel I am responsible with money and am proud of my spending habits.
"One thing that all of the Millennials have in common is their utter fluency and comfort with digital technology. They don’t just embrace technology, it’s a way of life. The Millennials were the first generation to grow up in a world filled with computers, cellphones, satellite TV, iPods, and online social networks." Marketing: An Introduction for Education Management Corporation, 10th edition (17) This is extremely true. I remember being in 2nd grade, going to the computer lab, and loading files onto floppy disks. I have worked with computers my whole life. Technology advances so quickly and I feel I keep up with it relatively well.
I have never been interested in politics however, my interest is increasing the closer the next presidential election gets. Obama is smart in reaching social media. It is easy to follow campaigns and know the issues... instantly! "Reaching Millennials: The Barack Obama presidential campaign’s mastery of cutting-edge social media, such as the my.barackobama.com Web site, was optimized for Millennial appeal. Post election, it still is. You can connect with “Obama everywhere." Marketing: An Introduction for Education Management Corporation, 10th edition (18)
I am a millennial girl. Technology savvy and attractive to markets!
Week 3 EOC: Making Money for Good
"Get involved: Changing a life begins with a single step.” This sounds like a mandate from a nonprofit volunteer organization. But in fact, this is the motto of a for-profit shoe company located in Santa Monica, California." Marketing: An Introduction for Education Management Corporation, 10th edition
Many organizations are out to make money for good. Their main goal is not to make profit, but to profit the world.
JustGiving raises awareness for human rights, animals, environment, disaster release, peace, education, healthcare, children, arts and culture, and women's issues. Each of these categories are then broken up to even smaller and more specific issues. It seems like just a few simple clicks to donate money. Easy, simple, and beneficial.
Habitat for Humanity comes to mind when I think of "making money for good." They accept volunteers to help build "decent and affordable homes." They will build homes for anyone in need regardless of race, religion, sex, etc. "Nearly 2 billion people around the world live in slum housing and over 100 million are homeless." http://www.habitat.org/how/default.aspx
Shade Tree is a familiar organization. Shade Tree is common organization that I often give to. Their mission is, "to provide safe shelter to homeless and abused women and children in crisis and to offer life-changing services promoting stability, dignity, and self-reliance." http://www.theshadetree.org/
I am extremely involved in volunteer work such as making hats and receiving blankets for hospitals, making toys and books for children in need, etc. It feels good to give and is an amazing experience to see the people whose lives you affect positively. More people need to be aware and give and volunteer!
Many organizations are out to make money for good. Their main goal is not to make profit, but to profit the world.
JustGiving raises awareness for human rights, animals, environment, disaster release, peace, education, healthcare, children, arts and culture, and women's issues. Each of these categories are then broken up to even smaller and more specific issues. It seems like just a few simple clicks to donate money. Easy, simple, and beneficial.
Habitat for Humanity comes to mind when I think of "making money for good." They accept volunteers to help build "decent and affordable homes." They will build homes for anyone in need regardless of race, religion, sex, etc. "Nearly 2 billion people around the world live in slum housing and over 100 million are homeless." http://www.habitat.org/how/default.aspx
Shade Tree is a familiar organization. Shade Tree is common organization that I often give to. Their mission is, "to provide safe shelter to homeless and abused women and children in crisis and to offer life-changing services promoting stability, dignity, and self-reliance." http://www.theshadetree.org/
I am extremely involved in volunteer work such as making hats and receiving blankets for hospitals, making toys and books for children in need, etc. It feels good to give and is an amazing experience to see the people whose lives you affect positively. More people need to be aware and give and volunteer!
Wednesday, October 12, 2011
Week 2 EOC: Boston Consulting Group - Video Games
The video game industry is plummeting in today's market. My fiance worked in Game Stop for 6 months and he sadly saw it go under when the location he was working at shut down. More and more video games, consoles, and stores are struggling because of this market.
It is obvious when video games and consoles are stars when customers are waiting in line for days just for a chance to get their hands on the product but in today's world, things are much more instant than waiting in line for a day. iPod has changed the world with apps. Apps are now on iPads, iPods, iPhones and other electronic devices. Stars are a high-share of high-growth market. "...more than 10 billion apps downloaded from Apple’s iTunes App Store and approximately 15,000 new apps and updates submitted each week to the Apple app review team..." http://dailyappshow.com/achieving-app-store-success-with-effective-iphone-and-ipad-app-marketing
Cash cows, which are high-shares of low-growth, can be beneficial to a company however they obviously need improvement. Their strategy is to maintain or harvest for cash to build to be a star. Consoles, as mentioned above, can be a novelty when first coming out onto the market and people will wait in mile long lines just to get their hands on it. Although console sales soar in the first few weeks, it is hard to keep people interested months later; sales are at a stand still.
Video game and video game console sequel success is questionable. Question marks are low-shares of high-growth market. Nintendo, for example, is about to release the sequel to Wii called Wii U. "Nintendo is hoping to capture lightning in a bottle once again with a new console called the Wii U, which will be released in 2012." http://www.cm-life.com/2011/10/12/nintendo-hoping-to-capitalize-on-previous-success-with-wii-u/ New features and capabilities must outweigh 1) the cost and 2) the previous console. People may feel that they are content with their current console. Others may feel they must have the newest product.
When I think of dogs the first thing that comes to my mind are portable DVD players. Because of the iPad, many things have gone under. Almost any car, especially SUVs, have the option for DVD players. Low-shares of low-growth products are almost not worth being in today's competitive and ever changing market. DVD players are scarce because DVDs themselves are becoming scarce.
Everything is immediate and instant today; movies, games, apps. Majority of the stars in today's markets are instant. Ever notice that?
It is obvious when video games and consoles are stars when customers are waiting in line for days just for a chance to get their hands on the product but in today's world, things are much more instant than waiting in line for a day. iPod has changed the world with apps. Apps are now on iPads, iPods, iPhones and other electronic devices. Stars are a high-share of high-growth market. "...more than 10 billion apps downloaded from Apple’s iTunes App Store and approximately 15,000 new apps and updates submitted each week to the Apple app review team..." http://dailyappshow.com/achieving-app-store-success-with-effective-iphone-and-ipad-app-marketing
Cash cows, which are high-shares of low-growth, can be beneficial to a company however they obviously need improvement. Their strategy is to maintain or harvest for cash to build to be a star. Consoles, as mentioned above, can be a novelty when first coming out onto the market and people will wait in mile long lines just to get their hands on it. Although console sales soar in the first few weeks, it is hard to keep people interested months later; sales are at a stand still.
Video game and video game console sequel success is questionable. Question marks are low-shares of high-growth market. Nintendo, for example, is about to release the sequel to Wii called Wii U. "Nintendo is hoping to capture lightning in a bottle once again with a new console called the Wii U, which will be released in 2012." http://www.cm-life.com/2011/10/12/nintendo-hoping-to-capitalize-on-previous-success-with-wii-u/ New features and capabilities must outweigh 1) the cost and 2) the previous console. People may feel that they are content with their current console. Others may feel they must have the newest product.
When I think of dogs the first thing that comes to my mind are portable DVD players. Because of the iPad, many things have gone under. Almost any car, especially SUVs, have the option for DVD players. Low-shares of low-growth products are almost not worth being in today's competitive and ever changing market. DVD players are scarce because DVDs themselves are becoming scarce.
Everything is immediate and instant today; movies, games, apps. Majority of the stars in today's markets are instant. Ever notice that?
Week 1 EOC: My Voice
As a young adult in the world today, I have a passion for fashion design. I am pursuing to open my own business one day. How amazing would it be to inspire other young adult's everyday looks? Fashion can speak, create styles, and it can express one's feelings and personality. I would be crazy if I didn't want to be apart of that world. When I strut into a room, I want to feel my best and so I must look my best. I believe much of women's fashion thrives on the play of masculinity and femininity. As evidence of my picture, you can see the obvious distinction of blue and pink. Looking further, you can see the masculine touch on the shirt with the button up and rolled up sleeves. The feminine touch is the low neck. If I say “bowler hat”, doesn’t your mind go to a heavy set man with a monocle and a cane? I love that her hat comes in pink and adds a feminine touch, to this masculine hat, by adding a silky bow. Fashion can be thoughtful or carefree. I look at this picture and pick out crucial details that can make or break the outfit. Had the skirt been longer, for example, if may have changed the whole feel of the outfit. Fashion is ever changing, hectic, and exciting!
Wednesday, October 5, 2011
Week 1 EOC: Great Customer Service
I often reference my favorite store Anthropologie. You may be able to tell if you get to know me, or I can even bet I will reference it many times during this Art Institute blogging experience.
Great customer service is the name of the game for Anthropologie. It amazes me how certain stores can afford to have such great customer service, but I guess it balances out in the end considering the customers are happy and will most definitely be returning! When shopping for household items I know to go to Anthropologie because they have my style. What always makes my decision, however, is their lifetime guarantee. Saving receipts may seem crazy. You may think, "I always lose them!" or even, "I don't have enough room to save receipts." Trust me when I say, it's worth it. The lifetime guarantee takes affect the second your receipt is printed out. Just make sure to save it!
I have yet to use the opportunity that this guarantee offers. I know that it isn't just empty words, though. The staff are always happy and friendly and willing to help you with any problems or concerns you might have. I got a hat for a cruise I was going on in June of 2011. It was $60 and made out of straw with a huge ribbon on it. I got the hat home and my mom noticed that it had some loose ends. About two weeks later we finally got around to returning it to the store. The manager was cheerful and kind and fixed our problem easily with no questions asked. I feel comfortable returning items at Anthropologie now. It always makes the customer feel good when contention is not present and they feel as if they are not a burden in any way.
I have countless things from Anthropologie. My favorite being 4 medium sized dinner plates with an artistic drawing of fish on them. I don't fear to own nice things because Anthropologie has guaranteed me they will help me out. I think that is wonderful customer service.
Great customer service is the name of the game for Anthropologie. It amazes me how certain stores can afford to have such great customer service, but I guess it balances out in the end considering the customers are happy and will most definitely be returning! When shopping for household items I know to go to Anthropologie because they have my style. What always makes my decision, however, is their lifetime guarantee. Saving receipts may seem crazy. You may think, "I always lose them!" or even, "I don't have enough room to save receipts." Trust me when I say, it's worth it. The lifetime guarantee takes affect the second your receipt is printed out. Just make sure to save it!
I have yet to use the opportunity that this guarantee offers. I know that it isn't just empty words, though. The staff are always happy and friendly and willing to help you with any problems or concerns you might have. I got a hat for a cruise I was going on in June of 2011. It was $60 and made out of straw with a huge ribbon on it. I got the hat home and my mom noticed that it had some loose ends. About two weeks later we finally got around to returning it to the store. The manager was cheerful and kind and fixed our problem easily with no questions asked. I feel comfortable returning items at Anthropologie now. It always makes the customer feel good when contention is not present and they feel as if they are not a burden in any way.
I have countless things from Anthropologie. My favorite being 4 medium sized dinner plates with an artistic drawing of fish on them. I don't fear to own nice things because Anthropologie has guaranteed me they will help me out. I think that is wonderful customer service.
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