Print ad: A completely white background is the basis of the ad. A girl is in jeans and a comfortable sweater and has bare feet. Her makeup is simple and not flashy but her hair is out of control. The girl is sitting in a simple chair that one might find in a dining room of a comfortable home. She is holding Pure Perfection Vodka.
The point of this ad is to promote that Pure Perfection Vodka is simple. Amongst one's crazy and hectic days, our vodka offers solace and calmness.
The girl from the print ad has a back story. Picture an independent business woman and her day. What does she do in the morning? She misses her alarm and wakes up late. She rushes to get showered and dressed but forgot to pick up her suit from the dry cleaners. She pulls some clothes out of the hamper hoping they aren't stained or wrinkled. As she rushes out the door she cannot find her purse. After finding it she rushes outside to catch a cab. Minutes go by until she catches a cab and then gets stuck in traffic. Rushing into her office after picking up herself and her boss a Starbucks coffee, she spills her coffee all over herself. Her day at work is hectic and she's behind on her assignments. After a long and grueling day, she slips off her shoes and puts on something comfortable. The woman pulls out Pure Perfection Vodka and her day slips away.
The bottle will look similar to the one at the right of the previous paragraph. The sleek curves of this vase promote the sleek and simple nature of the taste of Pure Perfection Vodka. We want the customer to feel what we are all about before they even taste the drink. Experience should be pure delight but what's important is the product inside.
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