SWOT Analysis

"The marketer should conduct a SWOT analysis, by which it evaluates the company’s overall strengths (S), weaknesses (W), opportunities (O), and threats (T)." Marketing: An Introduction for Education Management Corporation, 10th Edition (Ch 2 Pg 31)  Strengths and weaknesses are internal whereas opportunities and threats are external.  Strengths and opportunities are positive and weaknesses and threats are obviously negative.

Pure Perfection Vodka offers the following strengths:
1. We only filter our product once.  Majority of the competition filters as many as 5 or 6 times.
2. Our vodka is sleek and appealing in appearance grabbing the eye of a potential customer.

The following weaknesses entail that of Pure Perfection:
1. We do not market toward party animals, thus limiting sales and production in college towns and night clubs.
2. It may be unattractive to some that our vodka is only filtered once.

Opportunities linked with Pure Perfection are as follows:
1. Our product has the potential of expanding toward a wider market, if catered to correctly.
2. Pure Perfection can become different flavors with exciting new twists on taste.

Threats for our product are the following:
1. There are many vodkas on the market, especially during the holiday season.
2. Being a new product, if people don't take to the taste and/or the look and experience of Pure Perfection, we could go under.

"The company should analyze its markets and marketing environment to find attractive opportunities and identify environmental threats."  Marketing: An Introduction for Education Management Corporation, 10th Edition (Ch 2 Pg 32)  To ensure that  these negative threats and weaknesses don't take us down, Pure Perfection is prepared to fight back.  We will launch in the middle of the holiday season, which is seemingly risky, but can work to our advantage.  Our vodka can offer a spice up to any body's holiday season!  Catering to our market is another solution to any possible threats.  If consumers don't enjoy the look of our vodka bottle, we can offer up exciting promotions such as contests to design the new bottle or even a majority vote on a few choices.  Keeping consumers involved will keep them interested.