Pure Perfection Vodka wants to raise 90% awareness within the first year of business. To do this, we plan to advertise toward our target market. "The overall advertising objective is to help build customer relationships by communicating customer value." Marketing: An Introduction for Education Management Corporation, 10th Edition (Ch 12 Pg 19) Twenty-eight to forty-five year olds are usually set in their careers. They have hectic life styles and need time to relax and unwind. Our vodka offers that simple world of peace and we will let our target market know.
"In developing a sales promotion program, a company must first set sales promotion objectives and then select the best tools for accomplishing these objectives." Marketing: An Introduction for Education Management Corporation, 10th Edition (Ch 13 Pg 37) Advertising on commercials and magazines will be the best forms for our target market. NBC, CBS, ABC will be the main channels that our commercial will air on. In the future, Pure Perfection Vodka could consider the possibility to advertise on MTV and VH1 to grab a younger market.
The marketing mix, the four p's of marketing, are product, place, promotion, and price. All of these will be aimed toward the target market. Our product's appearance is fitting to the theme of simple and perfect from imperfections. The place of distribution for Pure Perfection will be available anywhere from liquor stores to night clubs. Promotion of our vodka has been made clear in the above paragraph. To reiterate, however, Pure Perfection will be advertised on those channels in which appeal to our target market, as well as magazines. Pricing of Pure Perfection is nothing short of perfect. We offer value so our vodka is priced at $27.99 a bottle.
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