Wednesday, October 26, 2011

Week 4 EOC: There's An App for That

In a perfect world where I know everything there is to know about creating an app, I would create an app called "Compare This."

Now, whether or not an app like I'm about to explain exists, I do not know, but here is what I'm thinking...

Picture this.  You're out and about clothes shopping when you walk into this darling little boutique.  You browse through the selection of unique clothing and find a pair of jeans that are to die for.  Then you notice the price; $70.00.  That's out of your comfort zone to spend more than $30.00 on a pair of jeans.  You remember an app you just downloaded called "Compare This".  Here's how it works.  Take a picture of these major jeans and upload it to Compare This.  Now press the compare button and wait.  In less than one minute your search results pop up.  Now you can check all of the local stores within a customized mile radius of your current location.  It's easy to see what stores carry these jeans or jean similar with the price listed.  You notice you can find these jeans for a much more reasonable price of $29.99 and the store is just 4 miles away!

Today's economy is undoubtedly affecting most people in their shopping habits in order to stay afloat.  However, shopping is inevitable unless you are a self sufficient human who grows all of their own food, grows cotton to spin into thread to make their own clothing, and bathes in natural bodies of water.  "It’s a tougher economy, money is tighter, and you’re looking for ways to save cash. Plus, if you own an iPhone, you’re probably paying a hefty monthly fee for service. But while the iPhone may have some big costs, it can more than make up for it in financial savings." http://mashable.com/2009/05/06/iphone-shopping-savings/

Upon research, I have notices that there are hundreds, if not thousands of apps just like my idea.  Of course this app idea could be expanded upon to not just retail, but groceries, electronics, etc.  To make my app stand out, I would advertise it to my expected market.  Women shop for clothes!  I would advertise that they can find the most fashionable pieces for cheap.  Men love electronics!  I would advertise on TV that they can find the best electronic deals.  The possibilities for advertising to different markets are endless.  My app could be very successful if advertised right!

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