The millennial demographic is where I factually fall. I was born between 1977 and 2000 (1992 to be exact) and I am a daughter of 2 baby boomers.
"With total purchasing power of more than $733 billion, the Millennials make up a huge and attractive market." Marketing: An Introduction for Education Management Corporation, 10th edition (16) Although I do come a wealthy family, I do come from a family with a comfortable income. I have grown up knowing the value of a dollar and to not spend frivolously. I have taken this knowledge with me as I've grown into an adult. I realize that I have the access to much more money than I actually spend. I feel I am responsible with money and am proud of my spending habits.
"One thing that all of the Millennials have in common is their utter fluency and comfort with digital technology. They don’t just embrace technology, it’s a way of life. The Millennials were the first generation to grow up in a world filled with computers, cellphones, satellite TV, iPods, and online social networks." Marketing: An Introduction for Education Management Corporation, 10th edition (17) This is extremely true. I remember being in 2nd grade, going to the computer lab, and loading files onto floppy disks. I have worked with computers my whole life. Technology advances so quickly and I feel I keep up with it relatively well.
I have never been interested in politics however, my interest is increasing the closer the next presidential election gets. Obama is smart in reaching social media. It is easy to follow campaigns and know the issues... instantly! "Reaching Millennials: The Barack Obama presidential campaign’s mastery of cutting-edge social media, such as the my.barackobama.com Web site, was optimized for Millennial appeal. Post election, it still is. You can connect with “Obama everywhere." Marketing: An Introduction for Education Management Corporation, 10th edition (18)
I am a millennial girl. Technology savvy and attractive to markets!
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