The benefits of my vodka far outweigh the features. "The product’s design, its price, the shape and color of its package, and the stores that sell it all communicate something to buyers." Marketing: An Introduction for Education Management Corporation, 10th Edition (Ch 12 Pg 5) Although Pure Perfection Vodka comes in a chic style bottle and has a fancy eye-catching label, this is not all the product offers. Pure Perfection's style hopes to invite the customer to drink and experience what we have to offer.
Pure Perfection Vodka offers the drinker value. "Differentiation involves actually differentiating the firm’s market offering to create superior customer value." Marketing: An Introduction for Education Management Corporation, 10th Edition (Ch 6 Pg 4) We are a different kind of vodka. Our brand is filtered once whereas other vodkas can be filtered as many as 5 times! Taking out the imperfections lets the vodka lose all of it's natural flavoring. We like the natural stuff! Our unique taste offers an experience like no other vodka on the market today.
"Sellers must search for buyers, identify their needs, design good market offerings, set prices for them, promote them, and store and deliver them." Marketing: An Introduction for Education Management Corporation, 10th Edition (Ch 1 Pg 10) Our job is to please you! Taste tests have confirmed that 28 to 45 year olds prefer our taste. Studiest have shown that you love our look, our bottle style, and our logo. We cater to you. Our products are available anywhere from liquor stores to night clubs. Availability is important when the vodka tastes this good.
